44% of Do-it-yourselfers are Women
August 17, 2006 · Print This Article
According to NPD Group, women now comprise 44% of “do-it-yourselfers”. We ladies now account for over half of the sales of products for storage and organization and almost half of the sales of products for painting, kitchen & bath, lawn & garden, lighting, flooring, and safety.
You can read more about the details of this research in NPD’s press release.
Women are continuing to make more of an impact in the home improvement industry. (Tell us something we don’t know!)
I love what you all do here. I will be back for inspiration! We empower women to take on home improvement projects they never thought possible.
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