Back in the year 2000, two friends were brainstorming in a late-night AIM (AOL Instant Messenger) chat session, as they often did. “I love going to Home Depot and growling while trying out power tools. You wouldn’t believe the looks I get.” “Yeah, I would. I get the same looks when I’m loading up the Jeep in the lumber yard.”
Okay, so maybe that wasn’t exactly how the conversation went. It was more about the fact that there were no online home improvement communities dedicated to women. It was about how we wanted to have a resource other than Bob Vila (no offense, Bob - you’re great) for DIY projects.
That’s when we decided to do something about it, and in 2001, The Fix Chicks, the first online community for female DIY’ers, was born. Since then, we’ve seen trends come and go, but one thing has remained constant: women are a mainstay in the home improvement/DIY market, and our influence and purchasing power are increasing more every day.
As the female DIY population (and popularity) has grown and evolved, so has our website. We’ve moved away from the static HTML of old and into the blogosphere, with a new, dynamic site that offers more opportunity for interaction and networking - and fresher content for our fellow fix chicks.
While our main focus has always been home improvement, we’ve expanded our scope to encompass more of the things that are part of the everyday lives of women… like family, hobbies, cooking and entertainment.
To us, “DIY” pretty much relates to everything we do, whether it requires a power tool, a spatula, or a computer.
The Fix Chicks are:
Monica is the self-confessed artsy-fartsy, sketch-it-on-a-napkin type. She’s the person who turned her “garage” into a retro lounge with black walls (before she had kids and then converted it into an office and family room - the walls are still black, though!) She’s the person who’s not afraid to hang five kitty kat clocks of different colors on the same wall and have them all running at the same time. She buys her furniture from IKEA, drives an SUV because two carseats won’t fit in a sports car, and collects tiki mugs, bobbleheads and art dolls. She creates her own artwork because she can.
Michelle is the blueprint type who draws everything on graph paper. She’s the person who wants the flower beds to be symmetrical. She’s the person who bought wall cabinets of different heights to function as an architechural element in a kitchen. She’s the person who refuses to hang a giant mirror on the largest wall in the living room because that’s what everyone else does. She buys her furniture from Laz-y-boy, drives an SUV and collects sake bowls. She doesn’t have any prints in her home yet because the ones she wants costs a fortune and she’s not going to settle for anything else.